Products & Solutions Insights Training News & Events Clients About Careers Contact
Insights

Resources

Datasheets (alpha order)


Download this datasheet and learn about an integrated way to quantify the effects of DTC advertising for all marketing elements including physician details, sampling, medical journal advertising, direct mail campaigns and e-marketing.
Read More

Mix Drivers™ combines model results with client financial information to calculate the ROI of each marketing element and optimize marketing spending on an individual brand.
Read More

Learn about this powerful, web-based tool for manufacturers to ensure maximized success in new item launches.
Read More

Learn more about the interactive tool drawing upon a new product database to empower end users to analyze the critical success factors of the strongest new product introductions since January 2002
Read More

Read about this solution that helps you cultivate strong partnerships with the retailers important to your brand so that you can jointly grow market share.
Read More

Page 14 of 20First   Previous   9  10  11  12  13  [14]  15  16  17  18  Next   Last   

Product & Training Demos (alpha order)


You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
Read More

This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
Read More

What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
Read More

Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
Read More

You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
Read More


Webinar Archives (alpha order)


Page 14 of 9First   Previous   9  Next   Last   

White Papers & Case Studies


Page 14 of 2First   Previous   Next   Last   



Featured Articles