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From IMS and Information Resources, Inc. (IRI), Medicine Cabinet is the only offering available today that integrates both Rx and OTC data for a complete view of a therapeutic market. Medicine Cabinet is your one source that provides ready access to the full picture of sales and pricing trends. With Medicine Cabinet, you don’t have to spend significant time integrating and aligning multiple data sources.
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Read about the questionnaire that helps retailers and manufacturers who require more effective health and wellness related marketing campaigns to identify brand growth opportunities. Take consumer insights to the next level by linking health and wellness attitudes, opinions and concerns with the purchase or non-purchase of your brands.
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Download this datasheet and learn about an integrated way to quantify the effects of DTC advertising for all marketing elements including physician details, sampling, medical journal advertising, direct mail campaigns and e-marketing.
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Mix Drivers™ combines model results with client financial information to calculate the ROI of each marketing element and optimize marketing spending on an individual brand.
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Learn about this powerful, web-based tool for manufacturers to ensure maximized success in new item launches.
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