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Read about this exclusive data sharing program that provides access to 7-Eleven’s store-level point-of-sales (POS) data to produce share and benchmarking trend performance reports and empowers you to conduct productive sales review discussions with 7-Eleven buyers.
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Read this datasheet to get more detail on this service that provides you a comprehensive view of your in-store aisle competition.
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AllScan Convenience Reviews joins Convenience store tracking information with the industry-leading IRI InfoScan Reviews portfolio. The InfoScan Reviews delivers scanner-based data in relevant category definitions with a standard product hierarchy, an easy to use measure set, and an extensive list of geographies to provide you with visibility into the grocery, drug, mass merchandiser, and convenience channels, as well as a combination of those channels.
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IRI AllScan Convenience Store Tracking™ is a scanner based point-of-sale tracking service that delivers highly accurate data and unmatched business insights to help manufacturers and retailers improve category management effectiveness and retail execution across the entire convenience channel.
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Read about this easy to use desktop product and how it will dramatically improve your space planning processes.
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Product & Training Demos (alpha order)
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You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Webinar Archives (alpha order)
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One of the largest, most powerful consumer segments in history is
re-evaluating where they shop and what they buy. Two major events are
driving changes in purchase and shopping behavior across prescription,
over-the-counter and consumer packaged goods (CPG) categories among
consumers aged 55 and older: Roughly 31 million pre-seniors, now aged
55-64, will turn 65 during the next decade, and 33 million seniors,
aged 65 and older, have gained prescription insurance through Medicare
Part D.
This session highlights opportunities for CPG and healthcare
manufacturers and retailers to protect and grow their business within
this critical and rapidly growing segment as consumers aged 55 and
older progress through these transitions.
Length: 60 minutes
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At approximately 78 million people, American baby boomers represent one of the largest demographics in the United States. Understanding current and future spending shifts of the different boomer segments across categories and channels is critical for retailers.
Learn about the IRI Baby Boomers Report, which will give retail and manufacturing executives the insight to understand, benchmark and predict baby boomer shopping trends.
Length: 60 minutes
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According to FMI's 2006 Food Retailing Industry Speaks report, retailers are putting an emphasis on perishables and leveraging this area to build the most successful differentiation strategy today. This strategy in action allows retailers to build a distinctive brand that drives customer loyalty and growth.
In this retailer-focused webinar, IRI and The FreshLook Marketing Group will assess the current perishables environment, share major trends like the impact of the recent spinach recall from the E. coli outbreak, review strategic implications, and talk about the IRI Perishables Service for Retailers.
Length:
60 minutes
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After a decade of sizable consumer spending shifts from the grocery channel to supercenters and other CPG channels, channel migration is slowing. As supercenter markets become increasingly saturated, and grocery retailers’ transformation plans gain traction, grocers are successfully maintaining both share of spending and trips. CPG manufacturers will need to reassess distribution and merchandising strategies, while retailers will be required to evaluate competitive strategies to drive growth as the new “industry order” evolves.
This session highlights emerging channel migration trends across departments, categories and consumer segments and identifies opportunities for CPG manufacturers and retailers to protect and grow their business as consumer shopping patterns shift in a new direction.
Length: 60 minutes
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With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop. Consumer shopping and purchasing behaviors are shifting dramatically every day.
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White Papers & Case Studies
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Creating dynamic brands in retail and consumer goods
This paper concludes that retailers and consumer packaged goods (CPG) firms must collaborate in order to meet the rising expectations of the consumer. In the absence of collaboration, their products and marketing messages will compete with one another, diluting their impact, fuelling commoditisation, and perpetuating downward price pressure.
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General Mills Improves Merchandising Capabilities and Retail Execution Leadership Positioning
General Mills utilized a variety of services and solutions from IRI to drive revenue and competitive positioning of its products.
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Challenges, Opportunities and Case Studies
From Category Management to Shopper Marketing: Using Segmentation to Make it Happen (July 14, 2:25 pm) presented by Valerie Walker, Vice President of IRI Shopper Insights - See how shopper segmentations can be leveraged to drive brand, category, department, and total store sales.
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McNeil Receives Total Retail View of Marketplace with IRI Solution
With the insights from IRI, McNeil is able to quickly and effectively analyze data and make decisions at the enterprise level, in such areas as brand management, trade promotion management and sales and operations planning, to improve business performance.
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