White Papers - Information Resources, Inc. (IRI)

Real-World Examples of IRI Solutions

12/31/2006
McNeil Consumer Healthcare

McNeil Receives Total Retail View of Marketplace with IRI Solution

With the insights from IRI, McNeil is able to quickly and effectively analyze data and make decisions at the enterprise level, in such areas as brand management, trade promotion management and sales and operations planning, to improve business performance.
Read More

11/30/2005
Courting the Consumer

Creating dynamic brands in retail and consumer goods

This paper concludes that retailers and consumer packaged goods (CPG) firms must collaborate in order to meet the rising expectations of the consumer. In the absence of collaboration, their products and marketing messages will compete with one another, diluting their impact, fuelling commoditisation, and perpetuating downward price pressure.
Read More

Page 2 of 2

First Previous 1 [2] Next Last

White Papers & Case Studies

Real-World Examples of IRI Solutions