White Papers - Information Resources, Inc. (IRI)

Real-World Examples of IRI Solutions

4/24/2009
ConAgra

ConAgra raises the bar on the level and quality of shopper insights

IRI’s Shopper Insights solution is at the heart of ConAgra’s strategy for understanding shopper segments and behavior to better collaborate with their retail customers.
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4/24/2009
Welch's

Welch’s management makes better decisions with better information, faster to drive increased growth and profitability.

Today, Welch’s Shopper Insights team utilizes Shopper Insights extensively to identify and understand new shopper segments and better collaborate with retailer partners.
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4/24/2009
Mars

Mars enhances the preparedness of sales teams and uncovers new opportunities on the fly

Shopper Insights enables Mars executives to make better decisions faster, collaborate with retailers more effectively, and uncover new market opportunities more quickly than competitors.
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7/23/2008
[PDF] Innovation in Shopper Insights

Challenges, Opportunities and Case Studies

From Category Management to Shopper Marketing: Using Segmentation to Make it Happen (July 14, 2:25 pm) presented by Valerie Walker, Vice President of IRI Shopper Insights - See how shopper segmentations can be leveraged to drive brand, category, department, and total store sales.

12/31/2006
General Mills

General Mills Improves Merchandising Capabilities and Retail Execution Leadership Positioning

General Mills utilized a variety of services and solutions from IRI to drive revenue and competitive positioning of its products.
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White Papers & Case Studies

Real-World Examples of IRI Solutions