Webinars - Information Resources, Inc. (IRI)

Thought-Provoking Business Topics

IRI regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

8/17/2006
55+ Consumers: The New “Must Win” Market

One of the largest, most powerful consumer segments in history is re-evaluating where they shop and what they buy. Two major events are driving changes in purchase and shopping behavior across prescription, over-the-counter and consumer packaged goods (CPG) categories among consumers aged 55 and older: Roughly 31 million pre-seniors, now aged 55-64, will turn 65 during the next decade, and 33 million seniors, aged 65 and older, have gained prescription insurance through Medicare Part D.

This session highlights opportunities for CPG and healthcare manufacturers and retailers to protect and grow their business within this critical and rapidly growing segment as consumers aged 55 and older progress through these transitions.

Length: 60 minutes

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8/10/2006
IRI MarketView On Demand

In this session you will learn about IRI MarketView On Demand™, a web-based tool that will help you to quickly arm yourself with the information you need to make confident, fact-based decisions about a your most critical business issues.

IRI MarketView On Demand provides you with access to a suite of configurable best practice report templates that address the most common CPG business issues. IRI MarketView On Demand gives you the flexibility to run these report templates against any of the categories and geographies available in the IRI InfoScan Reviews database. IRI MarketView On Demand is available, 24 hours a day, seven days a week from any computer with a web connection.

Length: 60 minutes
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8/3/2006
IRI Drivers on Demand

In this session you will learn about IRI Drivers on Demand™ - a web-based reporting system from IRI and Marketing Analytics, Inc. (MAI) that explains period-to-period sales fluctuations by combining syndicated sales tracking data with the explanatory power of the IRI Drivers™ modeling platform.

Frequent and ongoing updates ensure you always have current, actionable category sales response data at your fingertips. Model-based explanations of sales trends allow for quick responses to aggressive competitive behavior and give sales and marketing teams the ability to make informed pricing, promotion and marketing decisions immediately.

Length: 60 minutes

7/27/2006
Insights on Hispanic Consumers

In this presentation you will hear inside information on Hispanic shopping habits; what's in a Hispanic shopping basket, and how it differs from the rest of the population. Learn from IRI consumer insights expert, Staci Covkin, the results from a recent survey entitled "Uncovering Insights on Hispanic Shopping Behavior."

After attending the session, you will be able to identify the brands and benefits that resonate most with Hispanic consumers, incorporate targeted messages into your marketing and brand promotion plans, and convince the increasingly influential Hispanic consumer to purchase your product.

Length: 60 minutes
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6/22/2006
Healthy Kids Report

In this retailer-focused session, you will learn about the Healthy Kids Report, which reveals emerging health trends for kid-driven food and beverage categories and calculates the performance and future impact of better-for-you products.
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6/6/2006
Shopper Insights Part 2: Shopping Trip Missions

As more stores compete for the same geodemographic group purchases of the same types of products, retailers are looking for new ways to segment the marketplace. This presentation describes a multi-faceted approach that combines consumer segmentation with shopping trip segmentation and product co-purchasing. This approach reveals differences in trip-types by outlet, retailer, consumer segment, and product category. The presentation goes on to describe specific ways to apply this information to refine category and brand merchandising strategies, then measure results.

Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.

Length: 60 minutes
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5/25/2006
The New Wal-Mart

Faced with a changing competitive landscape and evolving consumer needs, Wal-Mart continues to reinvent itself, and when Wal-Mart changes, the industry changes.

CPG manufacturers and retailers that are tuned into current and emerging Wal-Mart trends are empowered to make decisions that have the potential to dramatically impact their brand and company performance.

This informative webinar session will highlight significant Wal-Mart category and consumer trends and major company initiatives, as well as implications for CPG manufacturers and retailers.

Length: 60 minutes
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5/18/2006
Shopper Insights Part 1: Understanding Shopper Expertise

As their choice of stores and products has increased, consumers have had to develop a shopping expertise. This presentation reveals key findings from IRI research, with an emphasis on in-store shopper observation and interviewing studies, integrated with retail sales and consumer purchase behavior metrics. It goes on to describe ways you can use this information to identify your biggest in-store opportunity and what marketing levers to pull to turn that opportunity into incremental sales.

Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
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