Webinars - Information Resources, Inc. (IRI)

Thought-Provoking Business Topics

IRI regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

5/25/2006
The New Wal-Mart

Faced with a changing competitive landscape and evolving consumer needs, Wal-Mart continues to reinvent itself, and when Wal-Mart changes, the industry changes.

CPG manufacturers and retailers that are tuned into current and emerging Wal-Mart trends are empowered to make decisions that have the potential to dramatically impact their brand and company performance.

This informative webinar session will highlight significant Wal-Mart category and consumer trends and major company initiatives, as well as implications for CPG manufacturers and retailers.

Length: 60 minutes
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5/18/2006
Shopper Insights Part 1: Understanding Shopper Expertise

As their choice of stores and products has increased, consumers have had to develop a shopping expertise. This presentation reveals key findings from IRI research, with an emphasis on in-store shopper observation and interviewing studies, integrated with retail sales and consumer purchase behavior metrics. It goes on to describe ways you can use this information to identify your biggest in-store opportunity and what marketing levers to pull to turn that opportunity into incremental sales.

Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
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