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In this retailer-focused webinar, IRI will share highlights from its
latest study, entitled “Private Label Report: Understanding Emerging
Trends and Key Success Factors.” This study is a forward-looking,
thought-provoking analysis that incorporates current viewpoints from
consumers, retailers, as well as both private label and branded
manufacturers.
Length:
60 minutes
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According to FMI's 2006 Food Retailing Industry Speaks report, retailers are putting an emphasis on perishables and leveraging this area to build the most successful differentiation strategy today. This strategy in action allows retailers to build a distinctive brand that drives customer loyalty and growth.
In this retailer-focused webinar, IRI and The FreshLook Marketing Group will assess the current perishables environment, share major trends like the impact of the recent spinach recall from the E. coli outbreak, review strategic implications, and talk about the IRI Perishables Service for Retailers.
Length:
60 minutes
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After a decade of sizable consumer spending shifts from the grocery channel to supercenters and other CPG channels, channel migration is slowing. As supercenter markets become increasingly saturated, and grocery retailers’ transformation plans gain traction, grocers are successfully maintaining both share of spending and trips. CPG manufacturers will need to reassess distribution and merchandising strategies, while retailers will be required to evaluate competitive strategies to drive growth as the new “industry order” evolves.
This session highlights emerging channel migration trends across departments, categories and consumer segments and identifies opportunities for CPG manufacturers and retailers to protect and grow their business as consumer shopping patterns shift in a new direction.
Length: 60 minutes
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At approximately 78 million people, American baby boomers represent one of the largest demographics in the United States. Understanding current and future spending shifts of the different boomer segments across categories and channels is critical for retailers.
Learn about the IRI Baby Boomers Report, which will give retail and manufacturing executives the insight to understand, benchmark and predict baby boomer shopping trends.
Length: 60 minutes
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One of the largest, most powerful consumer segments in history is
re-evaluating where they shop and what they buy. Two major events are
driving changes in purchase and shopping behavior across prescription,
over-the-counter and consumer packaged goods (CPG) categories among
consumers aged 55 and older: Roughly 31 million pre-seniors, now aged
55-64, will turn 65 during the next decade, and 33 million seniors,
aged 65 and older, have gained prescription insurance through Medicare
Part D.
This session highlights opportunities for CPG and healthcare
manufacturers and retailers to protect and grow their business within
this critical and rapidly growing segment as consumers aged 55 and
older progress through these transitions.
Length: 60 minutes
 Listen to Podcast
 View Webinar
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In this session you will learn about IRI MarketView On Demand™, a web-based tool that will help you to quickly arm yourself with the information you need to make confident, fact-based decisions about a your most critical business issues.
IRI MarketView On Demand provides you with access to a suite of configurable best practice report templates that address the most common CPG business issues. IRI MarketView On Demand gives you the flexibility to run these report templates against any of the categories and geographies available in the IRI InfoScan Reviews database. IRI
MarketView On Demand is available, 24 hours a day, seven days a week from any computer with a web connection.
Length: 60 minutes
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In this session you will learn about IRI Drivers on Demand™ - a
web-based reporting system from IRI and Marketing Analytics, Inc. (MAI)
that explains period-to-period sales fluctuations by combining
syndicated sales tracking data with the explanatory power of the IRI
Drivers™ modeling platform.
Frequent and ongoing updates ensure you always have current,
actionable category sales response data at your fingertips. Model-based
explanations of sales trends allow for quick responses to aggressive
competitive behavior and give sales and marketing teams the ability to
make informed pricing, promotion and marketing decisions immediately.
Length: 60 minutes
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In this presentation you will hear inside information on Hispanic shopping habits; what's in a Hispanic shopping basket, and how it differs from the rest of the population. Learn from IRI consumer insights expert, Staci Covkin, the results from a recent survey entitled "Uncovering Insights on Hispanic Shopping Behavior."
After attending the session, you will be able to identify the brands and benefits that resonate most with Hispanic consumers, incorporate targeted messages into your marketing and brand promotion plans, and convince the increasingly influential Hispanic consumer to purchase your product.
Length: 60 minutes
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In this retailer-focused session, you will learn about the Healthy Kids Report, which reveals emerging health trends for kid-driven food and beverage categories and calculates the performance and future impact of better-for-you products.
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As more stores compete for the same geodemographic group purchases of
the same types of products, retailers are looking for new ways to
segment the marketplace. This presentation describes a multi-faceted
approach that combines consumer segmentation with shopping trip
segmentation and product co-purchasing. This approach reveals
differences in trip-types by outlet, retailer, consumer segment, and
product category. The presentation goes on to describe specific ways
to apply this information to refine category and brand merchandising
strategies, then measure results.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
Length: 60 minutes
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