Webinars - Information Resources, Inc. (IRI)

Thought-Provoking Business Topics

IRI regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

8/1/2007
Understanding and Improving the ROI of your Pharma DTC TV Advertising

Experts from IRI and IMS will share insights for accurately answering the critical questions associated with your DTC spending. You will receive valuable information about the impact of advertising on prescriptions and become familiar with BehaviorScan Rx, the gold standard method for testing TV advertising, and how it is now being used specifically for pharmaceutical products.

Speakers:;

Jim Findley (IRI)
Christine Lydzinski (IMS)

Length:

60 minutes
Read More

7/12/2007
Identifying Successful New Product Trends

Experts will share techniques for monitoring interesting new products and for identifying and making innovations applicable across geographic markets. You’ll learn how to expedite the trend identification process and ways to help your company make better strategic product innovation decisions.

Speaker:

Lynn Dornblaser, Mintel

Length: 60 minutes
Read More

7/11/2007
Driving Long-Term Brand Growth

IRI Analytic Advisory Board members and Harvard Business Review contributors Len Lodish from the Wharton School and Carl Mela from the Fuqua School will discuss ways to balance short- and long-term marketing approaches including price promotions, advertising, product development and new distribution strategies to meet your brand objectives.

Speakers:

Len Lodish, Wharton School
Carl Mela, Fuqua School

Length:

60 minutes
Read More

6/27/2007
Wal-Mart: Charting a New Course for Growth

IRI experts will discuss how Wal-Mart’s strategic initiatives are delivering new growth potential across specific categories, consumer segments and international markets and new risks for competing retailers. This webinar will reveal critical insights that can be leveraged by CPG manufacturers and retailers to form the foundation of breakthrough strategies that will protect and grow share as Wal-Mart’s transformation unfolds.

Speakers:

Sheila McCusker, IRI
Greg Herbold, IRI

Length:

60 minutes
Read More

6/19/2007
Realize Customer-Centric Merchandising with Planogram Automation

Experts from IRI will discuss the value of integrating customer insights, local data and merchandising plans to achieve the perfect shelf for your business type, store format and individual store. Attend this session to get breakthrough insights that will help you optimize the retail shelf, better serve customers and drive loyalty.

Length:

60 Minutes
Read More

6/6/2007
Creating Your Customer-Centric Retailing Value Roadmap

Experts from IRI will discuss the value of moving beyond traditional high-level data to more granular views of customer behavior to establish breakthrough insights.
Read More

5/23/2007
Most Memorable New Product Launches

Experts from IRI, Schneider Associates and Stagnito’s New Products Magazine will share proven strategies that positively influence new product launches.

Speakers:

Valerie Walker, IRI
Joan Holleran, Stagnito’s New Products Magazine
Joan Schneider, Schneider Associates
Read More

5/9/2007
New Product Pacesetters - Food and Beverage

Counting on new products as a significant source of revenue this year? Wondering what it takes to ensure that your new products stand out from the crowd? If so, join IRI for a three part webinar series to get insights about the products and launches that made the grade in 2006 and what made them stand out. This session will review the top selling new food and beverage brands of 2006 and share insights about the reasons for their success.

Length:

60 minutes
Read More

5/9/2007
New Product Pacesetters - Non-Food

Counting on new products as a significant source of revenue this year? Wondering what it takes to ensure that your new products stand out from the crowd? If so, join IRI for a three part webinar series to get insights about the products and launches that made the grade in 2006 and what made them stand out.

In these sessions, you will learn tips, techniques and tools that were used to help these new products achieve breakthrough success, and how you can put both proven and unconventional practices to work in your business. Get insights about the reasons for success behind the top non-food brands of 2006.

Length:

60 minutes
Read More

4/18/2007
Leveraging Healthcare As A Platform For Total Store Growth

Attend this session to hear IRI experts discuss the IRI Healthcare Report which outlines the impact of Medicare Part D outreach, in-store health clinics, and discounted generic drug programs. Both retailers and manufacturers will receive valuable information on how to leverage these healthcare programs, the pharmacy itself, and health-driven categories for total store growth.

Length: 60 Minutes
Read More

Page 3 of 5

First Previous 1 2 [3] 4 5 Next Last