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Webinars

Thought-Provoking Business Topics

IRI regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

Sustainability has established a firm and growing presence in the world of consumer packaged goods.  The evidence of this abounds.  CPG companies are working to construct more energy-efficient and “green” manufacturing and retail facilities, leverage environmentally friendly manufacturing processes, and upgrade transportation fleets using low-emitting and fuel efficient vehicles.  From concentrated cleaners, to natural health and beauty products to organic food and beverages, the CPG universe is becoming increasingly green. 
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Join Schneider Associates, Mintel, and IRI as we talk about the top 10 product launches of 2008, as determined through the Seventh Annual Most Memorable New Product Launch Survey.  We’ll discuss what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends.
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A Market Re-Defined by Budget-Strapped Consumers

The year 2008 may be gone, but it is definitely not forgotten.  It will go down in history as the year the United States entered the most significant economic recession since World War II.  This recession will last well into 2009, and possibly beyond.  Every American has felt the impact of the country’s economic battle.  Across age, income, and ethnicity breaks, consumers have been forced to make substantial changes to their everyday lives and shopping habits to stay afloat in a recessionary economy.  Changes have been broad and deep…and rapid.

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For CPG marketers, changes in consumer shopping rituals brought about by the weak and uncertain economy have made the already difficult task of staying abreast of consumer attitudes and behaviors even more difficult - and critical.  Financial conditions have driven consumers to re-evaluate old shopping habits and brand loyalties, resulting in an escalating evolution of attitudes and behaviors across trip missions.

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With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop. Consumer shopping and purchasing behaviors are shifting dramatically every day.
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As current U.S. population and CPG spending trends continue to shift, lower-income shoppers will spend an incremental $84 Billion over the next decade.
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Get the inside scope on the economy.  Gain new ideas for growing your business.  Learn how to unleash the power of health and wellness.  Attend this ‘must see’ complimentary webinar from IRI “Competing in a Transforming Economy Leveraging Health & Wellness."
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In this session, you will learn tips, techniques and tools that were used to help these new products achieve breakthrough success, and how you can put both proven and unconventional practices to work in your business. Get insights about the reasons for success behind the top non-food brands of 2007.

Length: 60 minutes
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This session will review the top selling new food and beverage brands of 2007 and share insights about the reasons for their success.

Length: 60 minutes
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Join us for our end-of-the-year webinar as we recap the top 10 product launches of the year, as determined through the recently released Sixth Annual Most Memorable New Product Launch Survey.  Schneider Associates, New Products Magazine, IRI and comScore will talk about what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends, including:
  • Tech takes over
  • Year of the Oreo
  • Health on the go
  • Buy American
  • and much more...

Presenters: 

Joan Holleran, BNP Media:  Editor of New Products Magazine
Char Partelow, IRI:  Senior Vice President – Consumer and Shopper Insights
Patrick Richardson, Schneider Associates:  Launch Director
Susan Robinson, comScore:  Vice President – CPG Solutions
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