Competing in a Transforming Economy

COMPETING IN A TRANSFORMING ECONOMY MINI-WEBINAR
An Update on Critical Watch Points

Key economic indicators such as the unemployment rate are critical watch points for signs of recovery or further deterioration as well as crucial groundwork for understanding how dramatically the economy has affected consumers. This mini-webinar will focus on the state of the economy through the beginning of 2009 through important trended economic indicators to provide attendees with an important knowledge base for understanding consumer and shopper behavior today. In addition, attendees will see a preview of the latest evolving shopper trends and the consumer groups driving these trends.

SEE key measures to recalibrate your understanding of how consumers are affected by the economy today versus the last several quarters.
ACT with marketing designed to show consumers you understand their new equilibrium and can enable their new savings strategies.
WIN by keeping your brands and stores top of mind as new rituals become the everyday norm.

Host: John Porter, Partner of Consulting and Innovation, IRI

Duration: 30 Minutes