TIMES & TRENDS: THE VALUE/PREMIUM DICHOTOMY
Growth at Both Ends of the Spectrum
Shoppers are increasingly trading down by buying less expensive national brands and private store brands as a saving strategy to survive this recessionary economy. Yet, the premium end of the product spectrum has also demonstrated hearty growth. Many shoppers are splurging on premium and gourmet products on a regular basis as a way to treat themselves to affordable indulgences.
Are your product offerings meeting shoppers’ need to save? Or, are they providing affordable indulgences?
Based on the latest Times & Trends report, this webinar explores the power of value and premium brands to drive growth in a recessionary economy. Find out how consumers are leveraging value brands to help them navigate a difficult economic climate and purchasing premium products to treat themselves to indulgences without breaking the budget. Learn strategies savvy manufacturers and retailers can use to help consumers accomplish these goals and develop connections that will last well past the economic recovery.
SEE which category and demographic trends are driving growth among premium and value products.
ACT with a clear understanding of the nuanced strategies being leveraged by your target consumers to navigate a transforming economy.
WIN by establishing strong and lasting relationships with key consumer targets through messaging aligned to their wants and needs.
Host: Susan Viamari, Editor of Times & Trends, IRI
|