Dissecting the Downturn Generation

DISSECTING THE DOWNTURN GENERATION
Recognizing and Leveraging Permanence in Today’s Transformational Economy

Experts have made so many prognostications about the recession’s duration that at least a few are bound to be correct. But the central question for the consumer packaged goods (CPG) industry focuses not on when the recession will end, but how shoppers will behave five, 10, and 20 years into the future. IRI forecasts that today’s shoppers will adopt many of the practices Depression-era shoppers implemented both to weather the recession as well as to keep a close eye on spending long after the recession ends. IRI has dubbed these shoppers the “Downturn Generation.”

Is your company poised with the right strategies to market to the “Downturn Generation”?

Based on the latest IRI Point of View, this webinar will closely examine the shopping behaviors and saving strategies this group is adopting during the current economy and which of those strategies will remain, even after an economic recovery. This session will also outline nine strategies for CPG manufacturers and retailers to take maximum advantage of today’s new opportunities by generating uplift among these shoppers. Successful manufacturers and retailers must recognize that a significant portion of their shoppers will carry on with their frugal practices well into the future and will rewire their businesses to take advantage of the opportunities downturn thinking generates.

SEE how shoppers are dramatically rethinking and rewiring how they shop, what they buy, where they get their information, as well as the number and type of stores at which they buy
ACT with value propositions in line with new shopping behaviors that will continue long after the current recession ends
WIN by recognizing and assisting with the changing needs and rituals of the Downturn Generation

Host: Thom Blischok, President, IRI Consulting and Innovation

Duration: 60 Minutes