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 Article Details
5/8/2009

Times & Trends: Walmart


TIMES & TRENDS: WALMART
Helping Consumers Navigate a Transforming Economy


Throughout the recession, Walmart has maintained its focus. The mission statement of “Save Money. Live Better.” is well-suited for consumers struggling to balance the needs of daily life with the harsh realities of a recessionary economy, and shoppers have taken notice. Over the past year, penetration, purchase occasions and per trip expenditures have increased as U.S. shoppers across income segments turn to Walmart for low prices on everyday items.

How can manufacturers and retailers apply strategies from Walmart’s success to their own organizations?

Based on the latest Times & Trends report, this webinar explores Walmart’s role in helping consumers navigate through difficult financial times and what this means for manufacturers and competing retailers.  Learn how Walmart is driving its own growth during the recession, how manufacturers can capitalize on opportunities within Walmart, and how other retailers can position themselves against this formidable competitor.
  • SEE how consumers engage with Walmart to meet their changing needs in the wake of economic transformation
  • ACT with a clear understanding of the strategies Walmart is using to win in the marketplace and the role they occupy within consumers’ changing shopping patterns 
  • WIN with strategies designed to work with or compete against the world’s largest retailer
Host:  Susan Viamari, Editor of Times & Trends, IRI

Duration: 60 Minutes