New Product Trends 2008

NEW PRODUCT TRENDS 2008
The Role of Innovation in a Down Economy

With thousands of new items introductions and consumer budgets strained more than ever, 2008 was a particularly challenging year for new product launches. Yet, some manufacturers were able to overcome both the poor odds and the economy to achieve successful year-one sales.

What new product launches resonated with consumers, despite the recession?

Based on the latest New Product Pacesetters study, this webinar will review the top-selling new brands and the latest new product trends in food and non-food items. Learn about this year’s sales stars, the product benefits that resonate with consumers in the face of budget restrictions, and sales benchmarks to consider when evaluating new product launches for your brands and categories.

SEE the trends driving new product success in a difficult economic environment
ACT on unique and powerful new product opportunities
WIN with go-to-market strategies designed to drive purchase behavior in a recessionary environment

Host: Anne Berlack, Executive Vice President, IRI Consumer and Shopper Insights

Duration: 60 Minutes