Times & Trends: Sustainability

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CPG Marketing in a Green World

Sustainability has established a firm and growing presence in the world of consumer packaged goods. The evidence of this abounds. CPG companies are working to construct more energy-efficient and “green” manufacturing and retail facilities, leverage environmentally friendly manufacturing processes, and upgrade transportation fleets using low-emitting and fuel efficient vehicles. From concentrated cleaners, to natural health and beauty products to organic food and beverages, the CPG universe is becoming increasingly green.

Are your efforts in this space resonating with “green” shoppers?

The spectrum of green shoppers is broad, and represents a diverse array of consumer demographics, psychographics, values and beliefs. The ability to identify key green consumer segments and deliver against diverse and rapidly changing sustainability-related attitudes and behaviors will define the winners of shopper loyalty in an increasingly green CPG world.

Based on the latest IRI Times & Trends report, this webinar will provide insight into current and emerging sustainability trends that will enable manufacturers and retailers to drive top line growth in the rapidly-evolving green segment of the consumer packaged goods market.

SEE how closely green spending patterns are tied to consumers’ core values
ACT with innovative product and packaging strategies to improve efficiency and performance
WIN by capitalizing on a powerful CPG trend that is driving industry growth in a recessionary economy

Host: Susan Viamari, Editor of Times and Trends, IRI

Length: 60 Minutes