Most Memorable New Product Launches 2008

Join Schneider Associates, Mintel, and IRI as we talk about the top 10 product launches of 2008, as determined through the Seventh Annual Most Memorable New Product Launch Survey. We’ll discuss what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends, including:

Year of Distractions
Tech Dominates
Comforts of Home (style)
Social Media Influences
Trust Trumps Everything
and much more…

Presenters:

Julie Hall, Executive Vice President, Schneider Associates
Lynn Dornblaser, Director of CPG Trend Insights, Mintel International
Char Partelow, Senior Vice President of Consumer and Shopper Insights, IRI

Length: 60 Minutes