2008 CPG Year in Review

A Market Re-Defined by Budget-Strapped Consumers

The year 2008 may be gone, but it is definitely not forgotten. It will go down in history as the year the United States entered the most significant economic recession since World War II. This recession will last well into 2009, and possibly beyond. Every American has felt the impact of the country’s economic battle. Across age, income, and ethnicity breaks, consumers have been forced to make substantial changes to their everyday lives and shopping habits to stay afloat in a recessionary economy. Changes have been broad and deep…and rapid.

How did the CPG industry respond to these changes, and has your business kept pace?

The CPG industry must stay on their collective toes and respond to continually changing rituals with a new level of deftness, for difficult times will enable relationships that will outlast the recessionary environment. Frequent and thorough monitoring of changing consumer attitudes and behaviors is more necessary now than ever before, and the ability to anticipate change before it happens will define the big winners in the long term.

Based on the latest IRI Times & Trends report, this webinar will explore industry performance over the past year and provide insights on what to expect as 2009 unfolds. Find out how you can apply 2008’s lessons to the coming year and beyond.

SEE the effect of the economy on the industry in 2008 and projections for 2009.
ACT wisely by monitoring economic changes and their region- and market-level impact on consumer attitudes and behaviors, as well as on category and brand performance.
WIN by exploring potential new assortment opportunities stemming from the emerging consumer trends highlighted in this report.

Host: Susan Viamari, Editor of Times and Trends, IRI

Length: 60 Minutes