Competing in a Transforming Economy 3.0: The Search For Affordable Solutions

With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop. Consumer shopping and purchasing behaviors are shifting dramatically every day.

Will consumer funds shift towards or away from your business?

IRI’s Competing in a Transforming Economy Series continues to reveal the opportunities and risks for CPG manufacturers and retailers in this strained spending environment. Attend this session to learn how you can gain competitive advantage through early identification of emerging market shifts among key household segments. Based on the latest installment of the series, this session will focus specifically on the behavioral changes occurring across key household types to help you understand consumer tradeoffs and changing priorities that are happening as a direct result of economic shifts.

• SEE share, shopping trip and trip mission mix shifts across channels
• ACT on strategic pricing and promotion opportunities targeted towards specific household segments
• WIN with strategies addressing distinct requirements by consumer segment

Length: 60 Minutes