The Lower-Income Shopper: Serving Budget-Constrained Shoppers in a Recessionary Environment

As current U.S. population and CPG spending trends continue to shift, lower-income shoppers will spend an incremental $84 Billion over the next decade.

How can you position your business to capture a piece of that spending?

Even in the current recession, lower-income shoppers are not a homogeneous group. Only micro-segmentation can uncover the real opportunities for retailers and manufacturers. View this webinar to find out how you can position yourself for the recessionary spending shifts of key lower-income micro-segments that are driving CPG growth at retail today. Based on a forward-looking, action-oriented analysis, this session provides meaningful implications and recommended action steps to help you drive growth in this segment.

• SEE distinct channel, category, and shopping trip purchase patterns of key lower-income shopper micro-segments.
• ACT on key opportunities at retail.
• WIN by providing strong shopper-focused differentiation that enables new center store sales growth.

Length: 60 minutes