Navigating the Perfect Storm: Q2 Yields Another Round of Consumer “Belt Tightening”

Get the inside scope on the economy.  Gain new ideas for growing your business.  Learn how to unleash the power of health and wellness.  Attend this ‘must see’ complimentary webinar from IRI “Competing in a Transforming Economy Leveraging Health & Wellness."

Earlier this year, IRI introduced a new study called Competing in a Transforming Economy.  Many leading retailers and manufacturers have benefited from the initial report by integrating the findings into their 2009 planning processes.  Since consumer and market changes are occurring at a pace like never before, IRI is updating this in-depth research, which consists of longitudinal tracking databases, on a quarterly basis. Learn about Q2 realities and implications in this webinar on competing in a transforming economy, and learn how to leverage health and wellness opportunities to grow your business during these tough economic times.

Part I: Competing in a Transforming Economy 2.0

During Part I of this webinar, we’ll extend your existing knowledge about the transformational economy by bringing to light the impact on your categories, and by extension, the impact to your brands.  A sampling of key industry trends that will be discussed are described below:

• Additional and substantial price increases are expected in Q3, while Q4 will bring skyrocketing home heating costs, placing additional pressure on strained consumer budgets
• Total CPG demand is slipping as consumers tighten belts further, meal ingredients and components remain relatively strong
• Private label secured sizable gains; increases relatively modest in center store
• Supercenters continue strong share gains, but grocers are gaining among upper-income consumers and in beauty/personal care 
   

Part II: Leveraging Health & Wellness

During the second part of this webinar we’ll focus on the “so what,” or the key actions leading retailers and manufacturers can take to drive their businesses.  The focal point of this section will be on Health & Wellness – a true beacon in this transforming economy. A few key areas that will be assessed are outlined below:

• Tomorrow’s Health & Wellness Opportunity – navigating the new growth landscape by tapping into the $18 billion growth opportunity
• Healthy Kids II – Implementing the new better-for-you standards across kid-driven food and beverage categories