|
| Article Details
|
|
 |
|
 |
 |
5/29/2008
Driving Long-Term Brand Growth
|
 |
|
|
About This Webinar
IRI Analytic Advisory Board members and Harvard Business Review contributors Len Lodish from the Wharton School and Carl Mela from the Fuqua School will discuss ways to balance short- and long-term marketing approaches including price promotions, advertising, product development and new distribution strategies to meet your brand objectives.
Speakers:
Len Lodish, Wharton School
Carl Mela, Fuqua School
Length: 60 minutes
|
|
 |
|
 |
|
|
|
|