About This Webinar
Experts from IRI and IMS will share insights for accurately answering the critical questions associated with your DTC spending. You will receive valuable information about the impact of advertising on prescriptions and become familiar with BehaviorScan Rx, the gold standard method for testing TV advertising, and how it is now being used specifically for pharmaceutical products.
Speakers:;
Jim Findley (IRI)
Christine Lydzinski (IMS)
Length:
60 minutes