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Webinars

Thought-Provoking Business Topics

IRI regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

Shoppers are increasingly trading down by buying less expensive national brands and private store brands as a saving strategy to survive this recessionary economy.  Yet, the premium end of the product spectrum has also demonstrated hearty growth.  Many shoppers are splurging on premium and gourmet products on a regular basis as a way to treat themselves to affordable indulgences.
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Based on the latest IRI Point of View, this webinar will closely examine the shopping behaviors and saving strategies the Downturn Generation group is adopting during the current economy and which of those strategies will remain, even after an economic recovery.  This session will also outline nine strategies for CPG manufacturers and retailers to take maximum advantage of today’s new opportunities by generating uplift among these shoppers.  Successful manufacturers and retailers must recognize that a significant portion of their shoppers will carry on with their frugal practices well into the future and will rewire their businesses to take advantage of the opportunities downturn thinking generates.
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Based on the latest Times & Trends report, this webinar explores Walmart’s role in helping consumers navigate through difficult financial times and what this means for manufacturers and competing retailers.  Learn how Walmart is driving its own growth during the recession, how manufacturers can capitalize on opportunities within Walmart, and how other retailers can position themselves against this formidable competitor. 
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With thousands of new items introductions and consumer budgets strained more than ever, 2008 was a particularly challenging year for new product launches.  Yet, some manufacturers were able to overcome both the poor odds and the economy to achieve successful year-one sales.
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Sustainability has established a firm and growing presence in the world of consumer packaged goods.  The evidence of this abounds.  CPG companies are working to construct more energy-efficient and “green” manufacturing and retail facilities, leverage environmentally friendly manufacturing processes, and upgrade transportation fleets using low-emitting and fuel efficient vehicles.  From concentrated cleaners, to natural health and beauty products to organic food and beverages, the CPG universe is becoming increasingly green. 
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Join Schneider Associates, Mintel, and IRI as we talk about the top 10 product launches of 2008, as determined through the Seventh Annual Most Memorable New Product Launch Survey.  We’ll discuss what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends.
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A Market Re-Defined by Budget-Strapped Consumers

The year 2008 may be gone, but it is definitely not forgotten.  It will go down in history as the year the United States entered the most significant economic recession since World War II.  This recession will last well into 2009, and possibly beyond.  Every American has felt the impact of the country’s economic battle.  Across age, income, and ethnicity breaks, consumers have been forced to make substantial changes to their everyday lives and shopping habits to stay afloat in a recessionary economy.  Changes have been broad and deep…and rapid.

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For CPG marketers, changes in consumer shopping rituals brought about by the weak and uncertain economy have made the already difficult task of staying abreast of consumer attitudes and behaviors even more difficult - and critical.  Financial conditions have driven consumers to re-evaluate old shopping habits and brand loyalties, resulting in an escalating evolution of attitudes and behaviors across trip missions.

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With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop. Consumer shopping and purchasing behaviors are shifting dramatically every day.
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As current U.S. population and CPG spending trends continue to shift, lower-income shoppers will spend an incremental $84 Billion over the next decade.
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