Webinars - Information Resources, Inc. (IRI)

Thought-Provoking Business Topics

IRI regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

12/12/2008
Competing in a Transforming Economy 3.0: The Search For Affordable Solutions

With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop. Consumer shopping and purchasing behaviors are shifting dramatically every day.
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12/2/2008
The Lower-Income Shopper: Serving Budget-Constrained Shoppers in a Recessionary Environment

As current U.S. population and CPG spending trends continue to shift, lower-income shoppers will spend an incremental $84 Billion over the next decade.
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9/22/2008
Navigating the Perfect Storm: Q2 Yields Another Round of Consumer “Belt Tightening”

Get the inside scope on the economy. Gain new ideas for growing your business. Learn how to unleash the power of health and wellness. Attend this ‘must see’ complimentary webinar from IRI “Competing in a Transforming Economy Leveraging Health & Wellness."
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4/30/2008
New Product Trends 2008 - Non-Food Pacesetters

In this session, you will learn tips, techniques and tools that were used to help these new products achieve breakthrough success, and how you can put both proven and unconventional practices to work in your business. Get insights about the reasons for success behind the top non-food brands of 2007.

Length: 60 minutes
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3/27/2008
New Product Trends 2008 - Food and Beverage Pacesetters

This session will review the top selling new food and beverage brands of 2007 and share insights about the reasons for their success.

Length: 60 minutes
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12/17/2007
Most Memorable New Product Launches

Join us for our end-of-the-year webinar as we recap the top 10 product launches of the year, as determined through the recently released Sixth Annual Most Memorable New Product Launch Survey. Schneider Associates, New Products Magazine, IRI and comScore will talk about what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends, including:

Tech takes over
Year of the Oreo
Health on the go
Buy American
and much more...

Presenters:

Joan Holleran, BNP Media: Editor of New Products Magazine
Char Partelow, IRI: Senior Vice President – Consumer and Shopper Insights
Patrick Richardson, Schneider Associates: Launch Director
Susan Robinson, comScore: Vice President – CPG Solutions
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8/1/2007
Understanding and Improving the ROI of your Pharma DTC TV Advertising

Experts from IRI and IMS will share insights for accurately answering the critical questions associated with your DTC spending. You will receive valuable information about the impact of advertising on prescriptions and become familiar with BehaviorScan Rx, the gold standard method for testing TV advertising, and how it is now being used specifically for pharmaceutical products.

Speakers:;

Jim Findley (IRI)
Christine Lydzinski (IMS)

Length:

60 minutes
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7/12/2007
Identifying Successful New Product Trends

Experts will share techniques for monitoring interesting new products and for identifying and making innovations applicable across geographic markets. You’ll learn how to expedite the trend identification process and ways to help your company make better strategic product innovation decisions.

Speaker:

Lynn Dornblaser, Mintel

Length: 60 minutes
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7/11/2007
Driving Long-Term Brand Growth

IRI Analytic Advisory Board members and Harvard Business Review contributors Len Lodish from the Wharton School and Carl Mela from the Fuqua School will discuss ways to balance short- and long-term marketing approaches including price promotions, advertising, product development and new distribution strategies to meet your brand objectives.

Speakers:

Len Lodish, Wharton School
Carl Mela, Fuqua School

Length:

60 minutes
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6/27/2007
Wal-Mart: Charting a New Course for Growth

IRI experts will discuss how Wal-Mart’s strategic initiatives are delivering new growth potential across specific categories, consumer segments and international markets and new risks for competing retailers. This webinar will reveal critical insights that can be leveraged by CPG manufacturers and retailers to form the foundation of breakthrough strategies that will protect and grow share as Wal-Mart’s transformation unfolds.

Speakers:

Sheila McCusker, IRI
Greg Herbold, IRI

Length:

60 minutes
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