Podcasts - Information Resources, Inc. (IRI)

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Most Memorable New Product Launches 2008

Join Schneider Associates, Mintel, and IRI as we talk about the top 10 product launches of 2008, as determined through the Seventh Annual Most Memorable New Product Launch Survey. We’ll discuss what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends.
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2008 CPG Year in Review

The year 2008 may be gone, but it is definitely not forgotten. It will go down in history as the year the United States entered the most significant economic recession since World War II. This recession will last well into 2009, and possibly beyond. Every American has felt the impact of the country’s economic battle. Across age, income, and ethnicity breaks, consumers have been forced to make substantial changes to their everyday lives and shopping habits to stay afloat in a recessionary economy. Changes have been broad and deep…and rapid.
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Times & Trends: Pantry Stocking in a Down Economy Webinar

For CPG marketers, changes in consumer shopping rituals brought about by the weak and uncertain economy have made the already difficult task of staying abreast of consumer attitudes and behaviors even more difficult - and critical. Financial conditions have driven consumers to re-evaluate old shopping habits and brand loyalties, resulting in an escalating evolution of attitudes and behaviors across trip missions.
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New Product Trends 2008 - Non-Food Pacesetters

In this session, you will learn tips, techniques and tools that were used to help these new nonf00d products achieve breakthrough success, and how you can put both proven and unconventional practices to work in your business.
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55+ Consumers: The New “Must Win” Market

Roughly 31 million pre-seniors, now aged 55-64, will turn 65 during the next decade, and 33 million seniors, aged 65 and older, have gained prescription insurance through Medicare Part D. This session highlights opportunities for CPG and healthcare manufacturers and retailers to protect and grow their business within this critical and rapidly growing segment as consumers aged 55 and older progress through these transitions.
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New Product Trends 2008 - Food and Beverage Pacesetters

This session will review the top selling new food and beverage brands of 2007 and share insights about the reasons for their success.
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Most Memorable New Product Launches

Join us for our end-of-the-year podcast as we recap the top 10 product launches of the year, as determined through the recently released Sixth Annual Most Memorable New Product Launch Survey.
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