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Based on the latest Times & Trends report, this webinar provides
insight into the mind of the new CPG consumer within the roles of
shopper, buyer and end-user. Consumer decision making is indeed
complex, and this session will dissect the process from the recognition
of a need all the way through post-purchase evaluation. No doubt,
consumer packaged goods is a whole new ballgame today, centered on the
consumer. CPG marketers with an intimate understanding of how the
consumer is wired and a deft ability to market to the new consumer will
win the game in the long run.
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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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U.S. consumers have been battling adverse economic conditions for well
over 18 months now. To cope, they have been forced to make significant
changes to everyday behaviors. No doubt, today’s consumers are more
self-reliant and more in-tune with how and where money is spent. To
deliver against consumers’ rapidly changing needs, retailers have
responded with specialized programs, targeted marketing campaigns and
more aggressive pricing
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Although there are signs that the economy is improving, the recession
is not over and consumers remain firmly entrenched in savings mode.
Through the turmoil, CPG prices have remained top of mind. Although
commodity and fuel prices have subsided, CPG prices remain well above
historic norms. Consumers are looking for price relief, and CPG
marketers are looking for ways to honor this demand.
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This mini-webinar will focus on the state of the economy through the beginning of 2009 through important trended economic indicators to provide attendees with an important knowledge base for understanding consumer and shopper behavior today. In addition, attendees will see a preview of the latest evolving shopper trends and the consumer groups driving these trends.
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Shoppers are increasingly trading down by buying less expensive
national brands and private store brands as a saving strategy to
survive this recessionary economy. Yet, the premium end of the product
spectrum has also demonstrated hearty growth. Many shoppers are
splurging on premium and gourmet products on a regular basis as a way
to treat themselves to affordable indulgences.
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Based on the latest IRI Point of View, this webinar will closely
examine the shopping behaviors and saving strategies this group is
adopting during the current economy and which of those strategies will
remain, even after an economic recovery. This session will also
outline nine strategies for CPG manufacturers and retailers to take
maximum advantage of today’s new opportunities by generating uplift
among these shoppers. Successful manufacturers and retailers must
recognize that a significant portion of their shoppers will carry on
with their frugal practices well into the future and will rewire their
businesses to take advantage of the opportunities downturn thinking
generates.
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Based on the latest Times & Trends report, this webinar explores
Walmart’s role in helping consumers navigate through difficult
financial times and what this means for manufacturers and competing
retailers. Learn how Walmart is driving its own growth during the
recession, how manufacturers can capitalize on opportunities within
Walmart, and how other retailers can position themselves against this
formidable competitor.
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With thousands of new items introductions and consumer budgets strained
more than ever, 2008 was a particularly challenging year for new
product launches. Yet, some manufacturers were able to overcome both
the poor odds and the economy to achieve successful year-one sales.
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Sustainability has established a firm and growing presence in the world
of consumer packaged goods. The evidence of this abounds. CPG
companies are working to construct more energy-efficient and “green”
manufacturing and retail facilities, leverage environmentally friendly
manufacturing processes, and upgrade transportation fleets using
low-emitting and fuel efficient vehicles. From concentrated cleaners,
to natural health and beauty products to organic food and beverages,
the CPG universe is becoming increasingly green.
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