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Shoppers are increasingly trading down by buying less expensive
national brands and private store brands as a saving strategy to
survive this recessionary economy. Yet, the premium end of the product
spectrum has also demonstrated hearty growth. Many shoppers are
splurging on premium and gourmet products on a regular basis as a way
to treat themselves to affordable indulgences.
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Based on the latest IRI Point of View, this webinar will closely
examine the shopping behaviors and saving strategies this group is
adopting during the current economy and which of those strategies will
remain, even after an economic recovery. This session will also
outline nine strategies for CPG manufacturers and retailers to take
maximum advantage of today’s new opportunities by generating uplift
among these shoppers. Successful manufacturers and retailers must
recognize that a significant portion of their shoppers will carry on
with their frugal practices well into the future and will rewire their
businesses to take advantage of the opportunities downturn thinking
generates.
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Based on the latest Times & Trends report, this webinar explores
Walmart’s role in helping consumers navigate through difficult
financial times and what this means for manufacturers and competing
retailers. Learn how Walmart is driving its own growth during the
recession, how manufacturers can capitalize on opportunities within
Walmart, and how other retailers can position themselves against this
formidable competitor.
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With thousands of new items introductions and consumer budgets strained
more than ever, 2008 was a particularly challenging year for new
product launches. Yet, some manufacturers were able to overcome both
the poor odds and the economy to achieve successful year-one sales.
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Sustainability has established a firm and growing presence in the world
of consumer packaged goods. The evidence of this abounds. CPG
companies are working to construct more energy-efficient and “green”
manufacturing and retail facilities, leverage environmentally friendly
manufacturing processes, and upgrade transportation fleets using
low-emitting and fuel efficient vehicles. From concentrated cleaners,
to natural health and beauty products to organic food and beverages,
the CPG universe is becoming increasingly green.
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Join Schneider Associates, Mintel, and IRI as we talk about the top 10 product launches of 2008, as determined through the Seventh Annual Most Memorable New Product Launch Survey. We’ll discuss what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends.
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The year 2008 may be gone, but it is definitely not forgotten. It will go down in history as the year the United States entered the most significant economic recession since World War II. This recession will last well into 2009, and possibly beyond. Every American has felt the impact of the country’s economic battle. Across age, income, and ethnicity breaks, consumers have been forced to make substantial changes to their everyday lives and shopping habits to stay afloat in a recessionary economy. Changes have been broad and deep…and rapid.
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For CPG marketers, changes in consumer shopping rituals brought about
by the weak and uncertain economy have made the already difficult task
of staying abreast of consumer attitudes and behaviors even more
difficult - and critical. Financial conditions have driven consumers to
re-evaluate old shopping habits and brand loyalties, resulting in an
escalating evolution of attitudes and behaviors across trip missions.
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In this session, you will learn tips, techniques and tools that were used to help these new nonf00d products achieve breakthrough success, and how you can put both proven and unconventional practices to work in your business.
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Roughly 31 million pre-seniors, now aged 55-64, will turn 65 during the next decade, and 33 million seniors, aged 65 and older, have gained prescription insurance through Medicare Part D. This session highlights opportunities for CPG and healthcare manufacturers and retailers to protect and grow their business within this critical and rapidly growing segment as consumers aged 55 and older progress through these transitions.
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