Podcasts - Information Resources, Inc. (IRI)

Thought Leadership on the Go

Listen to IRI thought leadership content through your iPod, when you want it; where you want it.

55+ Consumers: The New “Must Win” Market

Roughly 31 million pre-seniors, now aged 55-64, will turn 65 during the next decade, and 33 million seniors, aged 65 and older, have gained prescription insurance through Medicare Part D. This session highlights opportunities for CPG and healthcare manufacturers and retailers to protect and grow their business within this critical and rapidly growing segment as consumers aged 55 and older progress through these transitions.
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Most Memorable New Product Launches

Join us for our end-of-the-year podcast as we recap the top 10 product launches of the year, as determined through the recently released Sixth Annual Most Memorable New Product Launch Survey.
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New Product Trends 2008 - Food and Beverage Pacesetters

This session will review the top selling new food and beverage brands of 2007 and share insights about the reasons for their success.
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New Product Trends 2008 - Non-Food Pacesetters

In this session, you will learn tips, techniques and tools that were used to help these new nonf00d products achieve breakthrough success, and how you can put both proven and unconventional practices to work in your business.
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