Feature Articles - Information Resources, Inc. (IRI)

IRI EXECUTIVE INSIGHTS

6/6/2008
Economic Impact on CPG

After five years of essentially flat share overall, CPG private label is on the rise, securing sizable gains over the last two quarters.

Rising costs have encouraged consumers across income segments to allocate more of their spending to private label – providing retailers with a unique window of opportunity to extend reach beyond the core lower-income market.
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4/1/2008
Retailers are Well Positioned to Help Parents Fight Childhood Obesity

CPG retailers are well-positioned to accelerate the pace of change – benefiting consumers, as well as national and corporate brand, category and store sales. Shifts in consumer attitudes towards healthy eating are driving new opportunities for retailers as products that are “light”, natural/organic, nutritious and offer functional benefits outpace total CPG growth.
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12/15/2007
New Product Ideas and Advertising Campaigns to be Consumer-Generated

New product ideas and advertising campaigns will be increasingly developed through direct dialogue with consumers/customers. In some cases, they will be developed directly by the customers.
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2/11/2006
New Avenue For Growth

Shopping Trip Missions

IRI has concluded that trip missions have a dramatic impact on where consumers shop and what they buy. Trip mission insights can empower retailers to create the assortment, placement and promotion plans that drive growth through increased share of specific trip missions or basket growth within specific trip types.
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