Feature Articles - Information Resources, Inc. (IRI)

IRI EXECUTIVE INSIGHTS

12/2/2008
Successful Pricing Strategies

Today’s difficulties present new opportunities for manufacturers and retailers that gain the best information.

Americans are struggling to make ends meet in the current economy. They will continue to do so throughout 2009. We are in—and will continue to be in—a very challenging economic period. Foreclosures, bailouts, and the skyrocketing costs for food and energy are leaving consumers with empty wallets and heavy hearts. Despite the fact that consumers are resolute to open up their wallets during the holidays (see IRI’s new report Rethinking Retailing: 2008 Holiday Season Insights and Recommendations, October 2008), once the holidays end, shoppers will face continued price pressures, credit instability, and job uncertainty that has the potential result of a weakened long-term CPG manufacturer and retail sector. Unlike some market challenges, today’s difficulties present new opportunities for manufacturers and retailers that gain the best information, develop new and innovative strategies and act quickly.
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10/1/2008
Competing in a Transforming Economy 2.0

IRI's Competing in a Transforming Economy 2.0 explores consumer response to this crisis, resulting risks and opportunities for retailers and manufacturers, and what to expect in the coming months.

Building upon the Transforming Economy 1.0 study released in May, this latest issue in IRI's ongoing series reveals that the belt-tightening previously reported has progressed to belt-notching, as consumers employ a broad array of cost-savings strategies.
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9/24/2008
Tough Times Create a Revival of the Dining Room

As a result of economic pressures, recent IRI research has found that many consumers are having difficulty affording their groceries.

Gasoline more than $4 per gallon and rapidly rising food prices have created severe, negative ripple effects throughout the U.S. economy, but they have also created positive results, some obvious, some more nuanced. A renewed drive for alternate energy sources, an increased
emphasis on conservation and recycling, and greater interest in addressing global warming are among the most obvious, new behaviors. A more subtle result is a revival of the family dinner, complete with home-cooked meals featuring fresh ingredients and increased spending on “home luxuries,” such as wine to accompany dinner. More than 60 percent of consumers reported they are visiting restaurants less often than they did as recently as January.
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9/24/2008
Marketplaces vs. Marketspaces

Rising petroleum costs are generating tectonic changes in how Americans live, work and shop.

Manufacturers and retailers must rethink strategies for developing and marketing product. They need to evolve away from creating products sold in a marketplace, and replace that strategy with one that focuses on inventing experiences that create new marketspaces. Marketspaces will include products specifically designed to motivate a highlytargeted group of consumers and marketed in an environment created to meet the consumer’s comprehensive need. Inculcating consumers with an unbreakable level of loyalty to their preferred products and retailers is the final objective of creating these new marketspaces.
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7/23/2008
[PDF] Innovation in Shopper Insights

Challenges, Opportunities and Case Studies

From Category Management to Shopper Marketing: Using Segmentation to Make it Happen (July 14, 2:25 pm) presented by Valerie Walker, Vice President of IRI Shopper Insights - See how shopper segmentations can be leveraged to drive brand, category, department, and total store sales.

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