Feature Articles - Information Resources, Inc. (IRI)

IRI EXECUTIVE INSIGHTS

2/23/2009
Discovering and Leveraging the Real Truth on Shopper Behavior in the New Transformational Economy

Today’s economy and the profound transformation occurring are perhaps the most widely discussed topics in the last decade. Consumer packaged goods executives at all levels at both manufacturers and retailers feel first hand the effects of rising food commodity prices, the consumer’s shrinking wallet, spiking energy costs and the other symptoms of today’s economic malaise.

Also clear are shoppers’ behavioral changes as a result of the ongoing economic transformation. Consumers are turning to private label, substituting hamburger for steak, opting for smaller portions and following other budget-stretching strategies discussed in multiple IRI Times & Trends Reports issued throughout 2008. Less obvious, however, is when the economy will level off and start to grow again, as well as the time necessary for consumers to regain their shattered confidence.
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2/11/2009
2009 Private Label Report

The 2009 Private Label Report from the IRI Consulting and Innovation Group allows progressive retailers and manufacturers to optimize their private label strategies in today’s tough economy.
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2/4/2009
The Lower Income II Report

Retailers and manufacturers need to understand that lower incomeshoppers are not a homogenous group of shoppers but that critical differences exist in the spending patterns and attitudes of lower income micro-segments. They need to better understand these differences so that they can use this insight to uncover major business opportunities during the current recessionary period.
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1/22/2009
Competing in a Transforming Economy 3.0

IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.

The third installment of the Transforming Economy series, which includes an update through the third quarter of 2008, uncovers further change, as consumers learn where and how to shop to make ends meet and make additional trips to find bargains.
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12/9/2008
Re-Engineering the Marketing Function

This new dimension of shopper insight deepens knowledge surrounding the behavior of each and every shopper as they challenge traditional retail and marketing execution.

The ship that represents the American consumer is in peril. Buffeted by rising food and energy prices, uncertain credit markets and now a weak economy, shoppers are watching the lives they have carefully built over many years be threatened, both at home and at work.

Yet, consumers will spend this holiday season. Recent IRI research notes a renewed emphasis on family, friends and institutions that provide “comfort” will translate to shoppers opening their wallets for the holidays. They are tired of bad news and have decided to enjoy themselves. Two-thirds state they will buy the same or more gifts this year than in 2007, and 63 percent will spend the same or more on those gifts.
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