Discovering and Leveraging the Real Truth on Shopper Behavior in the New Transformational Economy
Today’s economy and the profound transformation occurring are perhaps
the most widely discussed topics in the last decade. Consumer packaged
goods executives at all levels at both manufacturers and retailers feel
first hand the effects of rising food commodity prices, the consumer’s
shrinking wallet, spiking energy costs and the other symptoms of
today’s economic malaise.
Also clear are shoppers’ behavioral changes as a result of the ongoing
economic transformation. Consumers are turning to private label,
substituting hamburger for steak, opting for smaller portions and
following other budget-stretching strategies discussed in multiple IRI
Times & Trends Reports issued throughout 2008. Less obvious,
however, is when the economy will level off and start to grow again, as
well as the time necessary for consumers to regain their shattered
confidence.
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