IRI’s Competing in a Transforming Economy 3.0: The Search for
Affordable Solutions, is a ground-breaking study that delivers new
insights into shifting consumer shopping and purchase behavior and
resulting opportunities and risks for CPG manufacturers and retailers.
The third installment of the Transforming Economy series, which
includes an update through the third quarter of 2008, uncovers further
change, as consumers learn where and how to shop to make ends meet and
make additional trips to find bargains.
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