Competing in a Transforming Economy v1.0

Competing in a transforming economy requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities –and with far greater frequency than in the past, given the pace of market change. With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop.
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Competing in a Transforming Economy v2.0

Less savings. Less personal wealth. More debt. Skyrocketing food, gas and energy costs.

U.S. shoppers are in crisis.

IRI's Competing in a Transforming Economy 2.0 explores consumer response to this crisis, resulting risks and opportunities for retailers and manufacturers, and what to expect in the coming months.

Building upon the Transforming Economy 1.0 study released in May, this latest issue in IRI's ongoing series reveals that the belt-tightening previously reported has progressed to belt-notching, as consumers employ a broad array of cost-savings strategies.
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