Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

6/15/2006
55+ Consumers: The New “Must Win” Market

Two major events are driving changes in purchase and shopping behavior among consumers aged 55+: 1) over the next decade, roughly 31 million pre-seniors (now age 55-64) will turn 65 and 2) seniors (age 65+) gained access to prescription insurance through Medicare Part D on January 1, 2006, and over 33 million have enrolled.

This report summarizes results from an extensive analysis of purchase behavior among 55+ consumers to assess current and likely future impact of these events.
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5/15/2006
The New Wal-Mart: The Retail Powerhouse in Transition

Change is underway at the world’s largest retailer, and, as history has shown, when Wal-Mart changes, the industry changes.

The insights provided in this report are intended to help CPG manufacturers and retailers see potential new category, brand and store growth opportunities and risks that will arise from changes underway at Wal-Mart; act on these opportunities with speed and confidence and win at the shelf.
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4/15/2006
Dollar Stores: An Industry Growth Phenomenon

Dollar stores have been around for over 50 years, but the channel has only recently reached the status of major retail outlet. The recent success of dollar stores is the culmination of a number of factors that have been at work for several years.

Read about how this report can provide CPG Manufacturers and Retailers with insights required to see potential new category, brand and store growth opportunities and risks; act on these opportunities with speed and confidence and win at the shelf.
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3/16/2006
2005 New Product Pacesetters

2004-2005 was one of the most active years for new CPG product activity in recent history. A record number of both food & beverage and non-food brands was introduced this past year.The success rate, however, remained roughly the same as we have seen over the past decade.

A review of how they won in the marketplace by delivering against specific, emerging consumer needs provides critical insights that can be leveraged to improve the industry success rate going forward.
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2/15/2006
CPG Industry Year in Review

2005 was a remarkable year for the CPG industry.

A devastating hurricane season displaced consumers, closed retailers’ doors, drove huge demand swings across categories and resulted in sizable price increases across key ingredients, such as sugar. The hurricanes further increased high fuel costs, which strained budgets among low income consumers and pushed packaging and distribution costs sky high.

This report is intended to help CPG manufacturers and retailers see market opportunities and risks by benchmarking performance versus the industry, act on these insights with speed and confidence and win at the shelf.
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