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Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

Find Times & Trends Back Issues

7/4/2008
Walmart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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7/2/2008
Wal-Mart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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6/2/2008
Competing in a Transforming Economy

This issue of Time & Trends explores how to compete in a transforming economy, which requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities – and with far greater frequency than in the past, given the pace of market change.
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4/15/2008
Hispanic Consumers: Capturing CPG Market Potential

The 45-million-strong Hispanic consumer market in the U.S. drives $34 billion in CPG spending today – a number projected to grow to $52 billion by 2015. Given the extraordinary market potential, why have so few leading retailers and manufacturers cracked the code on how to capture this opportunity for their brands and stores?
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3/15/2008
2007 New Product Pacesetters

New brands must rapidly become “must-have” products through the delivery of unique, high-demand benefits. The brands showcased in this report have achieved just that.
Several new Pacesetters accomplished this goal by creating new markets, leveraging advanced consumer insights and new technologies. Tide Simple Pleasures, for instance, establishes mood-altering scent as a selection criterion in laundry detergent. Birds Eye Steamfresh offers a transformational new microwave steaming cooking technology that provides a quick and easy way to cook frozen vegetables while preserving taste, texture and nutrition.
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