Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

8/8/2008
Channel Migration 2008

This report explores shifting shopping behavior across departments, categories and consumer segments to provide both retailers and manufacturers with a foundation for competitive and distribution strategy development and a baseline for ongoing tracking.
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7/4/2008
Walmart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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7/2/2008
Wal-Mart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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6/2/2008
Competing in a Transforming Economy

This issue of Time & Trends explores how to compete in a transforming economy, which requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities – and with far greater frequency than in the past, given the pace of market change.
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4/15/2008
Hispanic Consumers: Capturing CPG Market Potential

The 45-million-strong Hispanic consumer market in the U.S. drives $34 billion in CPG spending today – a number projected to grow to $52 billion by 2015. Given the extraordinary market potential, why have so few leading retailers and manufacturers cracked the code on how to capture this opportunity for their brands and stores?
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