Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

12/30/2008
Pantry Stocking in a Down Economy

This report provides insight into the consumer mindset during the single largest CPG shopping mission: pantry stock-up. An intimate understanding of current and emerging trends within this trip mission will enable manufacturers and retailers to develop and execute strategies that align with overall corporate goals while simultaneously addressing the complex and changing needs of U.S. shoppers in a recessionary environment.
Read More

12/3/2008
Baby Boomers

This report provides insight into current and emerging trends within the Baby Boom marketplace that will enable manufacturers and retailers to develop and execute strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of the country’s largest and most influential consumer group ever.
Read More

11/14/2008
SPECIAL REPORT: U.S. & Europe Private Label 2008

This report provides insight into current and emerging private label trends in the United States and Europe that will enable manufacturers and retailers to develop and execute private label strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of shoppers in crisis.
Read More

10/24/2008
Private Label

This report provides insight into current and emerging private label trends that will enable manufacturers and retailers to develop and execute private label strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of U.S. shoppers in crisis.
Read More

9/26/2008
Merchandising Trends

This report provides insight into current and emerging trends that will arm retailers and manufacturers with a solid foundation on which they can develop powerful merchandising strategies to compete successfully in a transforming economy and beyond.
Read More

Page 3 of 13

First Previous 1 2 [3] 4 5 6 7 8 9 10 Next Last