Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

5/29/2009
The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum

Change. This one word has defined the CPG industry for more than a year now. Change is omnipresent: consumer rituals, attitudes, and shopping behaviors have changed more drastically and quickly over the past year than any time in recent history.
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5/5/2009
Walmart Stores: Helping Consumers Navigate a Transforming Economy

This report explores Walmart’s role in helping consumers navigate through difficult economic times and what this means for manufacturers and competing retailers.
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3/25/2009
2008 New Product Pacesetters: The Role of Innovation in a Down Economy

This report details the most successful new CPG brands and the consumer benefits that have made them a success. IRI New Product Pacesetters are best practice case studies in how to beat the new product odds.
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3/4/2009
Sustainability: CPG Marketing in a Green World

This report provides insight into current and emerging sustainability trends that will enable manufacturers and retailers to drive topline growth in the rapidly-evolving green segment of the consumer packaged goods market.
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1/26/2009
2008 CPG Year in Review

This 2008 Year-in-Review report explores industry performance over the past year, and provides insights on what to expect as 2009 unfolds.
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