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Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

Find Times & Trends Back Issues

10/2/2009
Special Edition: U.S. & Europe Private Label 2009

This report explores current and emerging private label trends in the United States and Europe, as well as influencing factors that are reshaping the CPG industry. Manufacturers and retailers with a clear understanding of these forces will be able to develop and execute competitive strategies for their brands which meet corporate goals while simultaneously delivering against consumer needs.
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9/4/2009
Private Label 2009: Game-Changing Economy Taking Private Label to New Heights

This report explores current and emerging private label trends as well as influencing factors that are reshaping the CPG industry. Manufacturers and retailers with a clear understanding of these forces will be able to develop and execute competitive strategies for their brands which meet corporate goals while simultaneously delivering against consumer needs.
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8/6/2009
Channel Migration: The Blurring of Shopper Loyalty

This report provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts.
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7/9/2009
Price, Promotion & Merchandising: The Reinvention of CPG Marketing

This issue of Times & Trends provides insights into current and emerging CPG marketing trends being employed by an industry seeking to the new world of shopper behavior.
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5/29/2009
The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum

Change. This one word has defined the CPG industry for more than a year now. Change is omnipresent: consumer rituals, attitudes, and shopping behaviors have changed more drastically and quickly over the past year than any time in recent history.
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