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Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

Find Times & Trends Back Issues

5/15/2005
Value Channels: Redefining the Retail Landscape

This report provides an extensive analysis of consumer purchase behavior to help retailers and manufacturers develop fact-based strategies vis-à-vis value channels. As highlighted throughout this report, while value channels offer considerable growth potential for many manufacturers, opportunity varies significantly across categories, depending upon fit with core shoppers and current levels of development.

While traditional retailers have and will continue to be impacted by value channels, the battle is far from lost.
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4/15/2005
Echo Boom Young Adults: The Next Growth Wave

Following in their Baby Boomer parents’ footsteps, the estimated 75 million-strong Echo Boom generation (now age 10-27) will fuel the next growth wave for the CPG industry.

This report provides a window into the shopping and purchase behavior of Echo Boom adults (age 21-27) who are already heads of household to help manufacturers and retailers prepare for and capitalize on the tremendous growth opportunities and shifts in shopping patterns that will occur as Echos come of age.
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3/15/2005
New Product Pacesetters: Food & Beverage and Non-Food Ranking and Benefits

With the highest number of new CPG product introductions (at thebrand level) in the past eight years, 2003-2004 was marked by strong new product activity. Manufacturers placed a heavy focus on innovation this past year --primarily in the form of brand extensions --to capture growth in an otherwise slow growth environment: U.S.

The most successful new food and beverage products delivered against consumers’desire to experience new tastes and varieties, manage weight, improve overall health,and simplify life through added convenience.
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2/15/2005
2004 U.S. CPG Industry Year in Review

With dollar growth of 2.4% across food, drug and mass channels including Wal-Mart (FDMW) and flat sales excluding Wal-Mart (FDMx), 2004 was a lackluster year overall for the U.S. CPG industry.

This report provides an in-depth analysis of 2004 performance, the underlying consumer trends driving spending shifts -- value, health and wellness and convenience-- and likely growth opportunities in 2005 given where the trends are headed.
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1/15/2005
Aging Baby Boomers: Capturing Boomer Potential Through Lifestage Transitions

Given the sheer purchasing power of the 78 million-strong Baby Boomer generation (now aged 40-58), it is imperative that marketers anticipate and proactively address changes in product needs and shopping preferences within this segment.

This unique look at Boomers explores purchase behavior at critical lifestages – “Under and Over 50” and “With Children vs Empty Nest” to illustrate the dramatic changes that can be expected within healthcare, CPG and retail as younger Boomers cross the age 50 mark and the majority of Boomer households become “Empty Nests” over the next ten years.
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