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Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

Find Times & Trends Back Issues

10/15/2005
Beyond Time Savings: The Changing Face of Convenience

The demand for convenience has been a long-standing driver of consumer purchase behavior. However, the face of convenience is changing, as underlying demographics shift, new products raise consumer expectations, and health concerns wield more influence.

This assessment provides an in-depth look at purchase trends among convenient meal solutions, snacks, beverages, personal care and household categories to highlight current and likely future growth opportunities among products with convenience benefits.
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10/7/2005
Special Report: Impact of Hurricane Katrina, Report One: Pre-Hurricane Stock-Up

In the wake of Hurricane Katrina, which hit the U.S. Gulf Coast on Monday, August 29 and left sheer devastation in its path, consumer packaged goods (CPG) manufacturers and retailers are seeking opportunities to not only offer aid to victims of this tragedy, but also plan for future catastrophic events to ensure quick access to and adequate supplies of essential products.

This first report focuses on purchase behavior across three affected areas in the week preceding the hurricane’s arrival: New Orleans, La./Mobile, Ala.; Birmingham/Montgomery, Ala; and Mississippi.
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9/15/2005
Special Report: Impact of Rising Gas Prices

This report provides an assessment of CPG spending patterns during three time periods throughout the past year in which average gas prices reached significant new levels (less than $2.00; $2.00 - $2.25; >$2.25 per gallon.) It is intended to provide manufacturers and retailers with industry benchmarks by which to evaluate their category, brand and store performance, and insights into likely future consumer behavior.
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7/15/2005
CPG Merchandising Trends: Activity, Effectiveness and Optimization

As mass media’s ability to effectively reach consumers continues to erode, and consumers’ drive for value increasingly guides shopping behavior, merchandising has become one of the most powerful tools available to manufacturers and retailers to influence consumer behavior.

This unique report provides an in-depth assessment of merchandising activity and effectiveness across categories to enable CPG marketers to benchmark their merchandising practices and performance and highlight potential improvement opportunities.
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6/15/2005
Chronic Disease: Capitalizing on Growth Potential through Patient Marketing

This report provides a unique, in-depth assessment of purchase behavior among sufferers of obesity, high cholesterol and diabetes, each of which affects a significant proportion of the population and is a key influencing factor in channel and product selection.

Leveraging high cholesterol as a case study, the assessment also reveals critical differences among patient segments within ailment groups as determined by insurance coverage, demographics and presence of additional ailments.
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