Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

6/15/2005
Chronic Disease: Capitalizing on Growth Potential through Patient Marketing

This report provides a unique, in-depth assessment of purchase behavior among sufferers of obesity, high cholesterol and diabetes, each of which affects a significant proportion of the population and is a key influencing factor in channel and product selection.

Leveraging high cholesterol as a case study, the assessment also reveals critical differences among patient segments within ailment groups as determined by insurance coverage, demographics and presence of additional ailments.
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5/15/2005
Value Channels: Redefining the Retail Landscape

This report provides an extensive analysis of consumer purchase behavior to help retailers and manufacturers develop fact-based strategies vis-à-vis value channels. As highlighted throughout this report, while value channels offer considerable growth potential for many manufacturers, opportunity varies significantly across categories, depending upon fit with core shoppers and current levels of development.

While traditional retailers have and will continue to be impacted by value channels, the battle is far from lost.
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4/15/2005
Echo Boom Young Adults: The Next Growth Wave

Following in their Baby Boomer parents’ footsteps, the estimated 75 million-strong Echo Boom generation (now age 10-27) will fuel the next growth wave for the CPG industry.

This report provides a window into the shopping and purchase behavior of Echo Boom adults (age 21-27) who are already heads of household to help manufacturers and retailers prepare for and capitalize on the tremendous growth opportunities and shifts in shopping patterns that will occur as Echos come of age.
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3/15/2005
New Product Pacesetters: Food & Beverage and Non-Food Ranking and Benefits

With the highest number of new CPG product introductions (at thebrand level) in the past eight years, 2003-2004 was marked by strong new product activity. Manufacturers placed a heavy focus on innovation this past year --primarily in the form of brand extensions --to capture growth in an otherwise slow growth environment: U.S.

The most successful new food and beverage products delivered against consumers’desire to experience new tastes and varieties, manage weight, improve overall health,and simplify life through added convenience.
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2/15/2005
2004 U.S. CPG Industry Year in Review

With dollar growth of 2.4% across food, drug and mass channels including Wal-Mart (FDMW) and flat sales excluding Wal-Mart (FDMx), 2004 was a lackluster year overall for the U.S. CPG industry.

This report provides an in-depth analysis of 2004 performance, the underlying consumer trends driving spending shifts -- value, health and wellness and convenience-- and likely growth opportunities in 2005 given where the trends are headed.
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