In the United States, life expectancy at birth is nearly 78 years of age, varying slightly based on race and ethnicity. Life expectancy has increased by three years just over the last decade, and by thirty years over the past century.
To maximize this longer lease on life, Americans are taking pride in looking – and feeling- as good as possible at every stage of life. The road to healthy living is paved with good intentions, but it is not always smooth or easy.
The nation has made progress, but the move toward healthier living has been slow. It is no surprise. Any change is challenging. Change of this magnitude is downright hard.
CPG marketers are actively participating in the drive to make America healthier. Significant upward potential remains.
This report provides insights into current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along the way.
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