This
report explores Wal-Mart’s role in helping consumers navigate this
transforming economy and what this means for manufacturers and
competing retailers.
Select Findings
- Wal-Mart’s share of CPG spending has increased as gas and
CPG prices have escalated; sizable share gains occurred across income
segments, but at different stages of the economic downturn
- While
economic conditions are playing a major role in Wal-Mart’s rebound,
company strategies delivering affordable products, affordable
healthcare and an enhanced shopping experience are also a driving force
that will ensure continued positive momentum after economic conditions
improve
- Wal-Mart’s share gains occurred in 84 of the
top 100 categories (up from two-thirds last year), as consumers step-up
pantry stocking within supercenters
- Increased Wal-Mart
share across meal ingredients, meal components and convenience meals is
further evidence that Wal-Mart is playing an important role in helping
consumers navigate this economy; these categories are growing as
consumers get back-to-basics in meal preparation to save money