Sustainability has established a firm and growing presence in the world of consumer packaged goods.
Efforts go beyond delivering eco-friendly products. CPG companies are working to construct more energy-efficient and “green” manufacturing and retail facilities, leverage environmentally friendly manufacturing processes, and upgrade transportation fleets using low-emitting and fuel efficient vehicles. The end goal is the same across the industry: to minimize environmental impacts and maximize the use of sustainable business practices.
The spectrum of green shoppers is broad, and represents a diverse array of consumer demographics, psychographics, values and beliefs.
The ability to identify key green consumer segments and deliver against diverse and rapidly changing sustainability-related attitudes and behaviors will define the winners of shopper loyalty in an increasingly green CPG world.
This report provides insight into current and emerging sustainability trends that will enable manufacturers and retailers to drive topline growth in the rapidly-evolving green segment of the consumer packaged goods market.
|