Turmoil in world financial markets has had a profound impact on U.S. and European CPG markets. CPG marketers are faced with escalating manufacturing costs and dwindling profit margins; channel migration activity has escalated, and consumer shopping attitudes and behaviors are shifting rapidly in the face of economic uncertainty.
Throughout the economic crisis, private label CPG products have played a major role in consumers’ survival strategies.
Retailers have relied heavily on private label as well. In fact, retailers in the U.S. and Europe are increasingly leveraging store brands as a key aspect of their differentiation strategies.
This report provides insight into current and emerging private label trends in the United States and Europe that will enable manufacturers and retailers to develop and execute private label strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of shoppers in crisis.