This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
Select Findings
- Wal-Mart’s share of CPG spending has increased as gas and CPG prices have escalated; sizable share gains occurred across income segments, but at different stages of the economic downturn
- While economic conditions are playing a major role in Wal-Mart’s rebound, company strategies delivering affordable products, affordable healthcare and an enhanced shopping experience are also a driving force that will ensure continued positive momentum after economic conditions improve
- Wal-Mart’s share gains occurred in 84 of the top 100 categories (up from two-thirds last year), as consumers step-up pantry stocking within supercenters
- Increased Wal-Mart share across meal ingredients, meal components and convenience meals is further evidence that Wal-Mart is playing an important role in helping consumers navigate this economy; these categories are growing as consumers get back-to-basics in meal preparation to save money