The Hurricane Katrina tragedy has prompted many CPG manufacturers and retailers to reexamine their disaster plans to ensure that consumer needs can be effectively and efficiently met in times of crisis.
Based upon an extensive analysis of purchase behavior before and after Hurricane Katrina, this four-part series has provided guidance to the CPG industry in three critical areas with respect to disaster planning: demand planning, consumer education and pricing strategy.
This fourth and final report summarizes learning in each of these areas, provides an update on market changes during the third and fourth week following Hurricane Katrina and highlights recommendations for industry disaster planning efforts.