The demand for convenience has been a long-standing driver of consumer purchase behavior. However, the face of convenience is changing, as underlying demographics shift, new products raise consumer expectations, and health concerns wield more influence.
Quick and easy is no longer enough – multiple benefits, including nutrition, greater portability, quality and value are expected. The challenge for manufacturers and retailers is to identify how their target consumers’ needs are changing and what additional benefits beyond convenience have become requirements.
This assessment provides an in-depth look at purchase trends among convenient meal solutions, snacks, beverages, personal care and household categories to highlight current and likely future growth opportunities among products with convenience benefits.