One of the largest, most powerful consumer segments in history is re-evaluating where they shop and what they buy.
Two major events are driving changes in purchase and shopping behavior among consumers aged 55+: 1) over the next decade, roughly 31 million pre-seniors (now age 55-64) will turn 65 and 2) seniors (age 65+) gained access to prescription insurance through Medicare Part D on January 1, 2006, and over 33 million have enrolled.
CPG and healthcare manufacturers and retailers have a unique opportunity to protect and grow their business within this critical and rapidly growing segment as 55+ consumers progress through these transitions.
This report summarizes results from an extensive analysis of purchase behavior among 55+ consumers to assess current and likely future impact of these events.