Sustainability -- meeting the needs of today without compromising the ability of future generations to meet their own needs -- has evolved from buzzword to guiding business principle with the power to literally reshape the CPG and retail industries.
A majority of leading CPG retailers and manufacturers now have sustainability programs in place, with most focused primarily on supply-chain improvements. Powerful forces are driving this change: recognition of an urgent need to protect the environment, substantial cost savings, major retailer requirements and impending legislation.
Add to this list a new emerging force that will fuel further change and will take the sustainability movement in new directions: the consumer.
As detailed throughout this report, a viable consumer market has emerged for sustainable CPG products and packaging. This report explores specific growth opportunities for CPG manufacturers and retailers and results of early market development.