Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum

May 2009

This report explores the power of value and premium CPG products to drive growth at both ends of the spectrum in recessionary economic conditions.

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5/29/2009
The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum

Change. This one word has defined the CPG industry for more than a year now. Change is omnipresent: consumer rituals, attitudes, and shopping behaviors have changed more drastically and quickly over the past year than any time in recent history.
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5/5/2009
Walmart Stores: Helping Consumers Navigate a Transforming Economy

This report explores Walmart’s role in helping consumers navigate through difficult economic times and what this means for manufacturers and competing retailers.
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3/25/2009
2008 New Product Pacesetters: The Role of Innovation in a Down Economy

This report details the most successful new CPG brands and the consumer benefits that have made them a success. IRI New Product Pacesetters are best practice case studies in how to beat the new product odds.
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3/4/2009
Sustainability: CPG Marketing in a Green World

This report provides insight into current and emerging sustainability trends that will enable manufacturers and retailers to drive topline growth in the rapidly-evolving green segment of the consumer packaged goods market.
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1/26/2009
2008 CPG Year in Review

This 2008 Year-in-Review report explores industry performance over the past year, and provides insights on what to expect as 2009 unfolds.
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