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Times & Trends

Times & Trends: Price, Promotion & Merchandising: Balancing the Call Between Value and Price Relief

January 2010

This issue of Times & Trends explores current and emerging pricing and merchandising trends that define CPG marketer attempts to serve and satisfy consumers in a recessionary market.   

 
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 Times and Trends
This issue of Times & Trends explores current and emerging pricing and merchandising trends that define CPG marketer attempts to serve and satisfy consumers in a recessionary market.
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This special edition of Times & Trends highlights some of the key findings from this soon-to-be-released celebratory research endeavor.  The full report will be published in the first quarter of 2010.
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This report provides insights into current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along the way.
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No doubt, consumer packaged goods is a whole new ballgame today.  It’s a game centered on the consumer.  It begins and ends with the consumer mindset.  CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

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This report explores current and emerging private label trends in the United States and Europe, as well as influencing factors that are reshaping the CPG industry.  Manufacturers and retailers with a clear understanding of these forces will be able to develop and execute competitive strategies for their brands which meet corporate goals while simultaneously delivering against consumer needs.
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