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 Article Details
5/24/2008

The Boomer Opportunity

Volume 1, Issue 1

Inside This Issue

THE BOOMER OPPORTUNITY
Boomers aging into their 60s: a $46 billion growth bonanza for the taking.


  • The Boomer Opportunity: Boomers aging into their 60s: a $46 billion growth bonanza for the taking
  • Channel Migration: A new turning point in consumer shopping patterns
  • Category Benchmarks: Gauge your performance against the U.S. in the latest quarter. Follow IRI action guidelnes to enhance your performance
  • Shopping Benchmarks: All CPG channels show fewer trips per shopper in Q2. Are gas prices starting to take their toll?