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WHO:
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Thom Blischok – President, Consulting and Innovation, Information Resources, Inc.
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WHAT:
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Today’s consumer has developed new shopper rituals that allow them to stretch their dollars and make the best shopping decisions for their household. Shoppers are buying less and selecting their purchases more carefully. Industry thought leader Thom Blischok takes an up-close look at what attitudes are shaping the new shopper and how retailers and manufacturers can develop strategies to ensure long-term success catering to this new behavior in his keynote presentation, “Discovering the Real Truth about Shopper Behavior.”
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WHY:
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As the economy is rewriting the chapter on sustaining income, the consumer is rewriting the book on shopper behavior. The shopper has transformed and is looking at everything through a “lens of affordability.” To cater to shoppers’ needs head on, retailers and manufacturers must understand this new transformation. In this revealing presentation, Blischok will outline the shopper ritual changes we are seeing and share the steps retailers and manufactures need to ensure long-term success with the shopper.
Blischok’s presentation will explore:
- Where shopper decisions are made
- How and where consumers shop
- How advertising influences consumers’ purchasing decisions
- The role of various forms of marketing vehicles and their impact on shopper behavior
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WHEN:
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July 1, 2009, 8 – 9:15 a.m. ET
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WHERE:
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NACDS Marketplace
Boston Convention & Exhibition Center
Grand Ballroom, Level 3
415 Summer St
Boston, MA 02210
http://meetings.nacds.org/marketplace/2009/
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091